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WHO WE ARE
L3M X Strategy Lab offers workshops and training in two areas of expertise:
Market Development & Media
Understand your market, raise your profile, and use media and data to reach the right audiences.
Public Speaking & Communication
Organize your ideas, develop your presence, and express yourself with confidence—at any age.
Our approach: real-world examples, discussion, and practical exercises tailored to your audience. Leave with useful tools and the motivation to put them into practice.
Maria del Mar Motta is a speaker, trainer, and expert in market development, media strategy, and data activation. Founder of L3M X Strategy Lab, she draws on more than twenty years of experience to help entrepreneurs and teams understand their audiences and raise the profile of their products and services. She also helps professionals and young people speak with confidence and conviction.
Maria combines programmatic advertising, audience intelligence, and retail media to connect visibility with conversion. Her expertise includes using first-party data, shopping behaviours, and geolocation to inform campaigns across websites, apps, and platforms such as Meta. Through her workshops and training, she makes these tools accessible, helping participants better understand their audiences and make informed marketing decisions.
Through her workshops and training, she makes these concepts accessible: understanding your market, choosing the right media channels, and giving your offer the best chance of reaching its audience. At MétéoMédia / The Weather Network, AIR MILES, the Montreal Alouettes, Agence France-Presse, and Le Devoir, and later through X Strategy Lab, Maria has developed markets, negotiated agreements, and made the case for her recommendations to business leaders. She knows what it takes to turn an ambitious idea into a clear presentation—and answer the questions that weren’t on the slides. That experience shapes her training: communicating your value, adapting your message, handling objections, and building trust.
Communication has been a constant throughout her business career. While pursuing her studies and career, Maria presented the news at Nuevo Mundo Télévision and helped create and produce programs such as Parada de Autobús. Presenting, writing, producing: different ways of learning to tell a story and hold an audience’s attention. Theatre strengthened her use of voice, movement, and stage presence. Her training as a breathwork coach adds tools for preparing, refocusing, and finding calm.
Today, she shares these lessons with professionals, entrepreneurs, and young people through exercises tailored to each audience. Her goal: to help people find their voice and take their place with authenticity. Maria holds a master’s degree in marketing communications from HEC Montréal, a mini-MBA from McGill University, a bachelor’s degree in communications and journalism from Universidad Javeriana, and a certificate in brand management from the University of London.
Born in Colombia and based in Montréal, she works in French, English, Spanish, and Italian. Through X Strategy Lab, she brings together business discipline, media creativity, and stage presence to share practical tools that remain useful long after the training ends.